In the world of fashion, everything has been canceled, from shows, castings, photo-shootings, etc. Even the online luxury retailers had been canceled the shopping opportunities. And that has made the whole thing even scarier. So I was asking myself, as any fashion fan and lover would do, ’what is next for fashion’?! And I was in a rather nihilistic and negative point of view to be honest, and in a bitter state of mind without any glimpse of the perspective regarding the fashion industry.
But then it occurred to me: ’Fashion has survived World Wars, it has gone through Deep Depression, it has risen stronger and vivid than ever before all of this madness!’ And this time the opportunity for better tomorow will not be different, just mark my words. I know and simply believe that fashion will come back bigger and inspiring than ever!🙌
That will happen, no doubt. The bigger question is how it will happen. What fashion right now needs is to re-invent itself, having on its, and our mind as the consumers mind, that a capitalism as we all know has been gone, it is done. The starting buying force will be low, no doubt about that. The creative process will be affected by the non-existing profit from the general lockdown that has happened in the whole world. So how will fashion find its way through？!
The imaginative note and forces are something that the fashion will need endlessly. To the consumeristic megalomania that has been ruled the fashion industry for the past years including flavishing influencers with expensive gifts and travellings has come to an end. This time the accent will be on the creative process of the designers and not just them but the whole team that stands behind the fashion house name, from the managers, marketing, ideas developers, bringing us to the basics yet even futuristic epitomes when it comes to further solutions.
The accent will definitely be on the quality rather than the quantity. The Haute Couture scene that has been sadly toned down and simplified in the almost casual zone, will bring the new exclusive light into the world of fashion. You see, people whose lives were affected through this pandemic will be on the search for something that will inspire them, which would pull them into the world of fashion utopia.
Yes, the grande escapism will be searched and fashion will be needed more than ever. Infueled by the artistic expression of fashion design will be what the new expression will be all about in its ethos: beautiful, dreamy, unreal, seductive, bold, revolutionary yet mellow, and soft! And what is a better way to do that than making the fabulous Couture scene?
As a fashion lover, I truly believe that fashion will stand proud again, flying with its Fenix wings towards the new times that will inspire us all to be little braver, happier, serene, a step closer to be free, free from fear, free from illnesses, free from stress, from everything that these crazy times brought us.
Maybe fashion will not solve anything in the general sense, but will be here again to promise us a better tomorrow and that is a very small, even the smallest thing that is maybe all we need right now!
Long live fashion!💖
What are your thoughts about this topic？How do you think fashion will come to the ’old-new’ tracks again？
Thank you for your attention!
Georgia❣
Photos: @viktorandrolf, @spleendecouture @paccorabanne @mrselfportraite @erdem
