BALMAIN AND ITS ARTISTIC FULL-SWING

There is something definitely different in the aesthetic of Balmain. The French fashion house under the leading role by Olivier Rousteing that is known for the racy and seductive imperative under the #BalmainArmy hashtag. In the latest few collections, the arms have muted down and the interest of Rousteing has gone into the direction of Couture! The expression is more artistically rounded and experimentally boosted. With the more sculpted forms and de-construction obliques, Balmain has definitely stepped into the new and more mature era and that does not mean anything bad, but very exciting!

The prove for that is in the latest Spring/Summer 2020 collection. The build-up on all fronts, from the coloristic ones to the volumes and texture-wise, everything is developed even further with the finale that is simply stunning. From the black and white ensembles at the very beginning, that was sculpted really sharp in the definitions, then the stunning flowy-full dresses in the vibrant pink, yellow or electric blue. And the vision of all of that mixture in the eyes and creations of Olivier Rousteing is very sharp clear and unapologetic!

If one thing Balmain is serving us lately, that is the boldness of Rousteing as a designer and creator. He has gone in the direction to the more refined and slightly edgy direction and he simply swims really amazing in these new waters! Just the glimpse at the over-uber-big version of coat and sweeping dress in polka dots, re-assures us that this Balmain is here to win new fashion fans and lovers! Or the sexy cut-outed mega-ruffled jumpsuit in pomegranate! The color, the form, the volume! Everything is so fresh and looks really amazing!

Some people or customers could find this collection too bold or too artistically involved. But we must say "Bravo" to the designer courage to Olivier Rousteing! This new spin will definitely bring the new fans of Balmain that know a really great fashion, that is ready to explore and to be dazzled! And we must applause to that fact!

What do you think about this collection? Do you like this Balmain design? Which look do you like the most?

Thank you for your attention!

Georgia! xo

 Photos: Courtesy of Vogue.com