LFW: ERDEM S/S 2020 COLLECTION

The fashion week frenzy has been continued from New York to London. I will write more about the collections that were presented at the New York Fashion Week later, but in this post just to keep it up with the hectic and the dynamic nature of fashion weeks, I will continue to write about the newest collections from London Fashion Week. London Fashion Week is known for its heterogenic structure when it comes to the artistic point of view, so London is always exciting to see what the fashion houses will present!

The latest collection that was held today was the one from the fashion brand Erdem. Erdem has been and that with every rational reason, quickly become an IT brand that has been recognized for its high romantic nature that is still very artistically full and well rounded! This brand knows how to create and make the pieces that will be kept in the horizon of the high elegance, yet still deliver the most exciting looks ever! This show for Spring/Summer 2020 was not an exception either!

This year the vision for Spring/Summer is inspired by the high Fata Morgana kind of approach. The hats that allure the Spanish vibes paired with the silky bows give us the French riviera kind of glamour! But Erdem likes to be more assertive and that I mean in the so positive way. In this case, the low-key style was kept in the full-beach attire that reminds to the more Japanese concept of the summer gear! From the heavy ruffled long glows, to the already mentioned hats, from the long dresses and the even longer silhouettes in general. Even the silky poncho-alike ensemble looked like a perfect "Inscenation" of the impeccable non-summer Summer-Esq outfits!

What gives Erdem the stand out in the fashion mainstream is definitely the story with the prints! Even in the era of the neatly embroidered coats with the florals that have become a trademark piece when we think about Erdem, the ability to make most gorgeous ones in this collection was really that summer joy what is it searched when we talk about Spring/Summer context! Maybe the cuts and the forms were more on the anti-summer juxtaposition, but the prints interluded by the few monochromatic solutions in vibrant yellow or mellow flamingo!

Seems like Erdem has so much to say in the design sense! Just as we think they have shown us everything, Erdem surprises us with something new, innovative, yet so acceptable and very Erdem and that finesse is something that these days are really rare to witness! Or to say it with the simple words! This collection is a full hit and simply beautiful!

What do you think about Erdem style in general? Which look do you find the most interesting from this collection?

Thank you for your attention!

Georgia! xo

The highlights from Erdem Spring/Summer 2020 collection:

Photos: Courtesy of Vogue.com